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Anyone seen a review?

October 19, 2009

Having marketed the Talking Band show currently playing at La MaMa E.T.C., we have been waiting eagerly for any sign of a review. Anyone afraid downtown theatre was dead should take heart. Apparently, 65 shows opened the same weekend, creating quite the shortage of reviewers. We couldn’t get many reviewers to come because of the wealth of options. However, we did get one lame blogger who hated it, and a fantastic reception by the lovely Martin Denton at nytheatre.com.

Contrast that with the ASO concert I sang last week. The very next day, there was a review in the New York Times. I guess that’s what happens when you’re playing Lincoln Center vs. experimental theatre in the East Village.

As marketers (yes, I’ve officially added “marketer” to my collection of metaphorical hats), we try not to live and die by the reviews. Our campaigns are based on more than the words of a chosen few. We try to create awareness through a variety of channels, and spark discussion among many different people using anything but advertisements. Ads are fine, but when you’re working with a limited budget, there are better ways to spend your money.

The cool thing about not getting reviewed, or not getting reviewed widely, is that we have a better chance to see how effective the marketing is. You can always expect a bump in tickets sales if you get a NYTimes rave. But if you get next to no press, any audience you generate has to be due to something else entirely. That is fun and exciting for us.

Sure, we’d like some more good press, but in the end, what matters is the experience that our audiences have, regardless of how they heard about us, or what made them buy a ticket in the first place. It seems like we’ve succeeded so far on this show. It might not be award-winning theatre, but, as always with the Talking Band, it’s interesting and thought-provoking. And, in my opinion, it’s damned entertaining.

Radnevsky’s Real Magic
1 more week – through the 25th.
Thursday, Friday, Saturday at 8 p.m.
Saturday at 5 p.m.
Sunday at 2:30 p.m.
Buy tickets here!

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